Reaching Your Audience Wherever They Roam

brand style guide

This brand style sheet serves as a guide for our internal design team, vendors, and authorized personnel working with the Route Bound Media (RBM) brand. It contains the necessary elements, artwork, and materials to ensure consistency in all materials produced under the Route Bound Media brand.

While all brand elements are included in this style sheet, not all may be appropriate for every project. Careful consideration should be taken when selecting the appropriate visual elements for each project.

Any visual element, color, typeface, or logo not included in this style sheet must be approved by our design team. We ask that you refrain from distorting our graphic elements by changing their aspect ratio, shape, or color.

our mission

Revolutionize outdoor advertising by delivering dynamic and targeted mobile digital billboard solutions. We aim to drive brand awareness and business growth by providing innovative, mobile advertising platforms that reach and engage audiences wherever they are.

our logo

How our logo is used is crucial in keeping its visual meaning and identity intact. This logo is our primary logo and should be used in most instances. Always use the logo files provided. Do not re-create.

Route Bound Media primary logo

alternate logo colors

Route Bound Media secondary logo
Route Bound Media alternate logo
Route Bound Media reverse logo
Route Bound Media white logo

brand icons

Like our logo, how our icons are used is crucial in keeping their visual meaning and identity intact. Always use the icon files provided. Do not re-create.

rbm icon

RBM primary icon
RBM secondary icon

the BrandVan

brand design elements

Like our logo, how our brand elements are used is crucial in keeping their visual meaning and identity intact. Always use the files provided. Do not re-create.

Right-click and save the PNG files below.

the route

used on midnight or neon ave. background color with low opacity
used on white background color with 100% opacity

typography

Qualy

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890

our colors

To build the Route Bound Media colors, use the following formulas.
CMYK is used for reproduction on printed material and RGB/Hex is used for digital platforms.

MIDNIGHT
HEX:
#122659
RGB: 18, 38, 89
CMYK: 100, 93, 35, 30

NEON AVE
HEX:
#17f0de
RGB: 23, 240, 222
CMYK: 56, 0, 25, 0

ASPHALT
HEX:
#1f1f1f
RGB: 31, 31, 31
CMYK: 72, 66, 65, 75

CONCRETE
HEX:
#ababab
RGB: 171, 171, 171
CMYK: 34, 28, 28, 0

STREETLITE GLOW
HEX:
#f5f5f5
RGB: 245, 245, 245
CMYK: 3, 2, 2, 0

SUNSET BLVD
HEX:
#ff7d17
RGB: 255, 125, 23
CMYK: 0, 63, 100, 0

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